Creating a Tourist Trail Map – Part 1, Introduction
If you are a business owner or an individual and you want a tourist trail map for your town or area, what do you need to do? How do you ensure it will be a success and drive people to your area? To...
View ArticleCreating a Tourist Trail Map – Part 2, How to get started
Your first question will most likely be ‘Do it all yourself?’ or ‘Do you get someone in to do some or all of it?’. If you do most of the donkey work, i.e. speaking to the sponsors of your map to get...
View ArticleCreating a Tourist Trail Map – Part 3, The design and visual persuasion
Your graphic design should use visual persuasion to attract the passer-by to your leaflet in the stand and again to attract them to look at it when they finally pick it up off the stand. You need to...
View ArticleCreating a Tourist Trail Map – Part 4, Printing versus mobile technology
There are some downsides to printed advertising material: it’s almost throw away, it can’t be updated without reprinting, the quantity to be printed can be an issue (how many is too few, how many is...
View ArticleGoogle See Inside
Continuing then from previous posts: Here’s a typical screen shot of a Google knowledge card, which is presented (using data on your business page) to potential customers. Cedar Gallery knowledge card...
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